The challenge here was to make from scratch a cool and modern brand that also communicated it's fair and sustainable message. The first step was a big workshop with the founders to define the brand's positionning, target audience, value proposition so we could start thinking of the brand's image

After that, we began a continuos iterative process between our design team here in Milan and the other members in Belgium and Germany, that took a couple of months. Untill we finally had the whole brand's experience aligned with their vision