http://www.victormascarenhas.com/menos1lixo daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471268530863-F09G710U4NRMRECOA972/Copo_Menos_Um_Lixo-Tampa-perspectiva-alta+V02.jpg -1 Lixo Cup | Your cup to go https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470909288229-YJNM05G3UE3OV99IRMR0/Copo_Menos_Um_Lixo-Tampa-perspectiva-alta+V02.jpg -1 Lixo Cup | Your cup to go https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471200896762-ES33FPU4EYZGJLNZG4QJ/-1lixo_copos.png -1 Lixo Cup | Your cup to go They needed a cup that was safe, sustainable and 100% made in Brazil, from design to production, we gladly accepted the challenge https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471202885639-9ZZF5BPYAXGNYAYZHA71/use.png -1 Lixo Cup | Your cup to go We designed an easy to carry, collapsable cup, fully disassembled and easy to clean https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471199167222-0VE60KT402AP3A0Z6W56/Copo_Menos_Um_Lixo-fundo_verde_alta+V02.jpg -1 Lixo Cup | Your cup to go https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471199307966-9X5ZWDD3PYITP8EPW6LJ/IMG_4976.jpg -1 Lixo Cup | Your cup to go https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1474532760003-UNOVR3Z6ZUU4EFFOB5ZI/perspectiva1-01.png -1 Lixo Cup | Your cup to go https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471199907430-WEGVTT3JYCVVXDVO5P1Z/Copo_Azul_2_Gif-1.gif -1 Lixo Cup | Your cup to go http://www.victormascarenhas.com/badalna daily 0.75 2017-02-20 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470918034525-7FISB9YGPFDUSIYDDLVA/13701122_1721821441415201_6349158621161350960_o.jpg Badalna | Branding https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470918034525-7FISB9YGPFDUSIYDDLVA/13701122_1721821441415201_6349158621161350960_o.jpg Badalna | Branding https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471168472039-Q3Y9ZZKS6GO1SWLNJLOV/13701106_1721482738115738_3770386291934929521_o.jpg Badalna | Branding The challenge here was to make from scratch a cool and modern brand that also communicated it's fair and sustainable message. The first step was a big workshop with the founders to define the brand's positionning, target audience, value proposition so we could start thinking of the brand's image https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471169611287-9TYD2ZBFGH8U25KT5H8D/expressions2.png Badalna | Branding After that, we began a continuos iterative process between our design team here in Milan and the other members in Belgium and Germany, that took a couple of months. Untill we finally had the whole brand's experience aligned with their vision https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471855113392-FUJB5Z0C92FZANFGUT9M/a61cf240500585.5782294b84e2c.png Badalna | Branding https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471168746429-UNWMQW009NP6SBQWORR1/b0748040500585.5782294b848aa.png Badalna | Branding https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471168746632-HNFGTIFFCTDVA6RR65LI/fd5c9a40500585.5782294b8645b.png Badalna | Branding https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471170383009-XIQWXIW2UTEZT61UWOUT/interface.png Badalna | Branding https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471345355360-MQ4YT9XKPL9FAKEQF8QK/13724083_1721796211417724_2897149917813115941_o.jpg Badalna | Branding https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471345355227-GB6NSKZ8952X9JDAGSFB/13767154_1721888878075124_6322046544720779165_o.jpg Badalna | Branding http://www.victormascarenhas.com/clipraia daily 0.75 2016-08-16 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1474462176348-231A9GOBNWG5TX067MVE/clipraia.png Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471270959828-JTJUGGSA06MQ1RL98KFS/clipraia_1.jpg Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470913434060-A7340WD2J8KXAVO6PCW0/bolei_10.jpg Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471271560089-DN92BUVFWLYQH05EAETG/clipraia_beach.png Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471272028794-TS9PD1163IL8JX7UM2WJ/clipraia_bottle.png Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471271747269-WCGI89UHDUAAORB4VZ3O/clipraia_areia.png Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471380144726-PBPN3ICFTZ83JEVG0OEA/DSC_0595.JPG Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471270959870-QKRK026BVBR6DGXZD385/IMG_5746.JPG Clipraia | Upcycled Flip Flops - later on, we developed the clipraia station. Where people could bring their old flip-flops and get a new Clipraia, right there https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471271499061-XINPVO6BOS9NAJA8NLIC/estacao_clipraia.jpg Clipraia | Upcycled Flip Flops https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471272889871-5RGHXQK78947GA5V0YWZ/Estac%E2%95%A0%C2%BAa%E2%95%A0%C3%A2o_Clipraia_vazio.jpg Clipraia | Upcycled Flip Flops We are still looking for partners to sponsor or make it as a marketing activation, to impact the biggest number of people and avoid a lot of waste from ending up in our lovely beaches http://www.victormascarenhas.com/combine daily 0.75 2016-08-16 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1474533286144-9R1CNQ5DZX9G80EQDM44/COMBINE_013.png Combine | Sharing good times https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470913244003-Z5HE0T86ZW53HT1WVH71/COMBINE_013.jpg Combine | Sharing good times https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471273902762-A3IXFZ88T6DRD25RSH1E/premio-design-mcb-2013-categoria-prototipos-para-mobiliario-1385558671090_947x632.jpg Combine | Sharing good times https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471295123540-JKH5JL3JYQ8S505EXIXO/premio-design-mcb-2013-categoria-prototipos-para-mobiliario-1385558669092_461x632.jpg Combine | Sharing good times The pieces are made with certified eco-materials, mixing the Bamboopipe™, cylinder of laminated bamboo, together with the Biomold™, a moldable and biodegradable plaster, composed by bamboo fiber and rice husk https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471294346815-HIGCZZN2MT0F0S4I3EOC/124913_02_sacola2_copy.png Combine | Sharing good times Everything is wrapped together with an easy to carry silicone bag that also goes flat on the table through it's special cutted pattern https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471380235937-BACR394VEWORQV9QDNWT/premios.png Combine | Sharing good times https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471380220269-XMASP36W1DC09I094114/PUBLICATIONS.png Combine | Sharing good times Awards/ Combine Bag/ IF product design award 2014 Combine Full Kit/ 2º place Museu da Casa Brasileira http://www.victormascarenhas.com/plampz daily 0.75 2016-08-15 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471270240038-RV76PYYGCW1RU32Q7G67/IMG_3108_3_flip.jpg Plamp Z | Naturally iconic https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470913356362-CVRNX9T13D69ZZ9YB5IV/IMG_3108_3_flip.jpg Plamp Z | Naturally iconic https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471267485613-V4F1N4MU34X0OW63F6ZT/victorlopes_201616.png Plamp Z | Naturally iconic https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471267490177-HJMQ846O41XQOYITV0V3/victorlopes_201617.png Plamp Z | Naturally iconic https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471267507365-A0Y6M78WV8WWSJ8WBP60/victorlopes_201618.png Plamp Z | Naturally iconic https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471267817485-W6WEDL168W10JMIF8ZLZ/victorlopes_201619.png Plamp Z | Naturally iconic - Designed for LED lightbulb use, it ensures optimum illumination, minimum energy consumption and increased lifecycle. All electrical parts are easily detached from the biodegradable materials http://www.victormascarenhas.com/kioskoi daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471607138163-TK8DA6W0U3QPK8RWFK7R/10m%C2%B2_01.70_catalogo.jpg Oi Kiosk | All-in-one experience https://static1.squarespace.com/static/57a1e06ff7e0abf4e6237236/57ac495b414fb554abd44d23/57b0d0dcebbd1aaf599e75a2/1471375184896/ Oi Kiosk | All-in-one experience Designed to take advantage of the natural flow of cutomers, exploiting the corners and fronts as main attraction points. Fulfilling all requirements of exhibition, acessibility, low-cost and modularity https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471205641743-TYHFRGO4P2VBQEDUTXBE/2062c716760963.562b13ca7e028.png Oi Kiosk | All-in-one experience - 10m² Kiosk in the default configuration https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471379344964-W4HTD9B4B1ZHAN196R4H/10m_views.png Oi Kiosk | All-in-one experience - 6m² Kiosk in the default configuration https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471379377379-PSTPECJEJVLFIMVCOX7V/b9453a16760963.562b12ca0cdae.png Oi Kiosk | All-in-one experience - Extensive ethnographic research was key to fix usability problems and to define the customer's flow https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471611360618-DLX3WH6GBPT805BQU2J9/research_2.png Oi Kiosk | All-in-one experience - Each designer created it's own Kiosk concept and my version was the one chosen by the client https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471205646609-3FJWK6ZYUQGA7EVIFR13/67200e16760963.562b12b39a7d5.png Oi Kiosk | All-in-one experience - I accompanied all the prototyping and production development together in the south of Brazil https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471205412069-ZUI5DUSTVX08V96EVGJ0/IMG_2604.JPG Oi Kiosk | All-in-one experience https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471205420712-3M5DY3TO1F8K1GQ67NIQ/IMG_3010.JPG Oi Kiosk | All-in-one experience award/ IDEA BRASIL 2014 http://www.victormascarenhas.com/pq-design-activism daily 0.75 2016-08-15 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471346216568-FSJ5UH9NRZNFV263CED4/capa_o.png.jpg PQ Exhibit & Comics https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470913505844-EIAZVHMVQ53NIGEYPV6N/capa_o.png.jpg PQ Exhibit & Comics - TUPÃ, the title of the comic book is the name of the god of thunder in Tupi indigenous language https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298852427-603WO0ZS8Y96K1RKT2EP/spread1_o.jpg PQ Exhibit & Comics https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298852586-D0H0OMOCBNYAZ6IV3NDF/spread2_o.jpg PQ Exhibit & Comics https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298854172-HD91A5C59NIIO9HBYXS6/spread3_o.jpg PQ Exhibit & Comics https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298855179-X5K78V0FLZA4H5Y67876/spread4_o.jpg PQ Exhibit & Comics https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298857533-XGU6GAZJW3NNYT2VBE22/spread5_o.jpg PQ Exhibit & Comics https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298856882-XJLQ8IQ5OFV9D2TRKUWT/spread6_o.jpg PQ Exhibit & Comics - porque website print shoeing the 3d instalation comparing the yearly income of different professions, from professor to senators and senators plus their expenses https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298975548-DI5LZDD475F4BZ4PXSPE/SITEgaleriaf4.jpg PQ Exhibit & Comics - Website print of 3d instalation comparing the "City of music" constructed by the municipality and the 31 hospitals that same amount of money could have been https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471298975731-B22GOFUOKG3YOK14U8KU/SITEgaleriaf9.jpg PQ Exhibit & Comics http://www.victormascarenhas.com/boleie daily 0.75 2017-11-01 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1486994331124-8SGRNZ2EJW68NS5PR0ZG/boleicover3.png Bolei | Sustainable Innovation https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471178246949-T3MXIF45TP3ESO9FD36R/abrev2.jpg Bolei | Sustainable Innovation In 2012 we began a journey to design in the best way we could https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471178321735-GN39JF1UTM2F1EF65VJW/abrev2.jpg Bolei | Sustainable Innovation In 2012 we began a journey to design in the way we believed. Simple but better, beautiful but meaningful, awesome but responsible https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471175611827-OHQCZNB27N5AK7IR2GG6/bolei_spread_the_word.png Bolei | Sustainable Innovation Along the way we got acelerated, awarded, crowdfunded, developed our product line and realized projects with many clients. Always spreading our philoshophy as far as we could in lectures and events https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471180107060-NNKUO6738GD6INXFDE3J/badges_hori.png Bolei | Sustainable Innovation - our sustainable badges show how each product generates positive impact https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470909451307-RHVLFNF0DB4X76ZG0IPU/manera_2.jpg Bolei | Sustainable Innovation - The Manêra wallet is made with the scraps of laminated bamboo from bossa boards shapes in rio. Check other highlighted projects by clicking next bellow https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471173309549-3DCH3GI17656SLU5I02R/gramocone_4.jpg Bolei | Sustainable Innovation https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471180538806-IHC1JCFWZ0JTYEAS2QPF/IMG_3964.jpg Bolei | Sustainable Innovation https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471173766388-U5Q1CGO3AI7SFP33Y30H/CLA_0447.jpg Bolei | Sustainable Innovation http://www.victormascarenhas.com/ecookies0 daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471381974909-3R2CRUYCI3JO9MRWODM8/ecookie_2016_04.jpg Ecookies | Waste free tastiness https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471375089022-7SCPFKINTG3FMR1T91YF/ecookies.jpg Ecookies | Waste free tastiness - More than 53 million views and orders worldwide https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471266553647-WV0FABTHRM6RLDVULNJC/ecookies_prorotype2.png Ecookies | Waste free tastiness We partnered with an alimentary industry but their product was not satisfatory. Experimenting later, I got to a recipe that would hold and still be tasty. We found an artisanal producer that could replicate it with top quality https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1470918454533-10EHFRB4TDMLWTIDHLT5/ecookies.jpg Ecookies | Waste free tastiness - More than 53 million views and orders worldwide https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471381307365-GH2LXFSRIWUR1OBAJ8CM/ecookie_2016_02.jpg Ecookies | Waste free tastiness - But after evaluating the risk of investment with a tough breakeven point, we kept the project on hold. Still the dream lives on! https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1471263147424-TUSSI0N1GXUF30C9H6OI/ecookies1.png Ecookies | Waste free tastiness     Awards/ IDEA Awards 2011/ IDEA Brasil 2011 Publications/ Love Earth by Viction:ary/ CIBO La forma del gusto Exhibited/ Food Project: the shape of taste Featured/ Yanko Design/ Hypeness/... http://www.victormascarenhas.com/work daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1612891468541-1PVWANG28Y8FC5C4544B/VICTOR.jpg Work http://www.victormascarenhas.com/home-vm daily 1.0 2025-08-12 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/40262a08-a21e-44f3-9766-78dbf494d2cf/BACKFROMTHEFUTURES.png VM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/e6ef8613-8622-4f6b-95b2-558108943840/curves-2023.gif VM - Make it stand out NASA’s Scientific Visualization Studio https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731296372370-M10FSCQKRT6UCAI58YEI/Screen%252BShot%252B2024-11-11%252Bat%252B03.26.31.jpg VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731296304279-0F16S0V7GDIZYOLAR5EJ/Screen%252BShot%252B2024-11-11%252Bat%252B03.26.31.jpg VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731296027242-3M1NKHV3MD13BC3OO0QZ/Screen%2BShot%2B2024-11-11%2Bat%2B03.26.31.jpg VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731296120537-D2CP45ECELIQJYWBVLSC/Screen%2BShot%2B2024-11-11%2Bat%2B03.26.31.jpg VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666004182-AEFK76V3F8XOURWYMAO6/20.png VM - Innovation Track for S&P 500 Company Capability building for the Innovation team and Journey mapping of the company’s services and products. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665394943-6AQ55WLA609LNW5JTRTX/37.png VM - The Google News Initiative Startups Lab Brazil '22 Coordination of the GNI Startups Lab acceleration program, from selection criteria to the final report. The program was inclusively tailored to support 16 independent news startups from every Brazilian region to deliver measured business results and mindset growth. Design Manager at the Echos Desirable Futures Lab / 2022 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665399546-49H1RHDBRM7TJTOA0OB1/39.png VM - The Google News Initiative Startups Lab Brazil '22 Coordination of the GNI Startups Lab acceleration program, from selection criteria to the final report. The program was inclusively tailored to support 16 independent news startups from every Brazilian region to deliver measured business results and mindset growth. Design Manager at the Echos Desirable Futures Lab / 2022 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665481234-45PZRCHY7M5827ZJXI3C/19.png VM - Design and Innovation Maturity Research and Assesment A spin-off from the initial assessments done for the GNI Startups Lab. We further delved into the research to understand the relationship between Design and Innovation maturity, after seeing overlaps an confuison in the subject. Which led to the development of an assessment tool to measure the maturity level of Design and Innovation for individuals and teams. The assessment became a standard procedure on our projects to deliver a comprehensive display of the evolution of the teams involved, before and after our projects or in-company training. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665601499-C6U3EHOG2BIY4T6ID6TK/23.png VM - Innovation Framework Co-creation for a Pharmaceutical Company A combination of in-company training, research, and sprints to prototype the company's Innovation Framework. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594123878-KNDXQIS4KI21G3AQWKUD/27.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594215121-G1RYSVOD1HBT5LERL7R0/29.png VM - Ocean's — Ocean Bound Packaging 82% of the total leakage of plastic waste entering the oceans comes from Asia.—Ocean-Bound plastic is all mismanaged plastic waste generated in areas near the coasts, which is bound to end up in the ocean. To tackle this issue I realized an extensive Green Procurement and partner with a supplier that could provide us with ethically sourced Ocean Bound flakes with guaranteed full traceability. Having such a strong message the product needed to communicate it across borders, languages, and cultures. That was the premiss for the Ocean’s brand and naming, followed by its translation into shape. The design of the packaging mimics the sea surface with wavelike curves, communicating its history without words. Everything was tied together with a commercial strategy for key clients. The project was recognized by the Italian Confindustria award for Best Performer of the Circular Economy. Product Innovation Manager at the Sirap Group / 2020 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665726943-9YWUB2ITR87PFF7A22SW/SITE+CASES+.png VM - Lab Management and Internal Collaboration As Design Manager of Echos Desirable Futures Lab, I was responsible for the Brazil's operation and organization. In doing so, I fostered collaboration, creating processes with our Design ops, the commercial and marketing strategy with sales and marketing teams, and the hiring and setup of a fully remote team to deliver successful projects. I also bridged a long time gap between the Lab and School operations, optimizing both, through integration and latent synergies. Design Manager at the Echos Desirable Futures Lab / 2022-2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666005530-NL3DE4HA2KRPOD7U11FW/SITE+CASES++copy.png VM - Strategy Workshops Promote improvements for the portfolio of solutions aligned with the company's strategy, distribution channels, customer profile, and competitors' positioning Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667389821-0C3DRXBSMSAGEA1K6H61/17.png VM - Digital Transformation Benchmark From a qualitative perspective, established through a partnership with 14 companies in different sectors - retail, technology, health, finance - and with Brazilian pharmaceutical industries - we sought to understand the digital transformation and the good practices developed so far in the National context. The result was a full report shared with the participants of the study plus a specific report for the client with an internal analysis and recommendations. Design Manager at the Echos Desirable Futures Lab / 2022 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586744779-00SU0PJUK4WXAZZABEZB/33.png VM - Strategic Foresight Sprint for Boldº a design company A Strategic Foresight fast-track for SMEs to help them look into the future to act today, by collaborating in creating and refining strategies based on future scenarios. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586776724-ZOBIVXFJ79QZB6Q393MT/22.png VM - Futures Mapping for the LATAM Health, Nutrition and Care sectors Mapping and exploration of desirable futures for Health, Nutrition and Care in LATAM, to align and define a strategic roadmap to transform the preferred future vision into reality. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666265521-YFQZOPDKMEWRSDE9WYWC/1.png VM - DYF — Personal Foresight Program A personal process that uses Futures Studies and Design Thinking methods and more, to deep dive in yourself, to look ahead and create your futures strategy. A tested process to help anyone use Strategic Foresight to overcome uncertainty and paralysis by analysis. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586785217-GAQB1TKDCP83QY4N87OD/25.png VM - Futures-driven scientific collaboration The challenge was to facilitate the collaboration between two research institutions, Rothamsted [UK] and Embrapa [Brazil], by creating future visions for this collaborations, integrating teams and developing a roadmap for each future research. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586779023-G4QJT5N5ND6COPEPX6L6/24.png VM - Futures-driven scientific collaboration The process was made in two moments. The first as an online workshop and interactive virtual board to kick-off the collaboration and integrate the teams. Followed by an in-person immersive experience includin a visit to Embrapa Meio Ambiente and Futuring workshop. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1732149959361-EOBO9DFCJ9SUZQNRBY8I/45.png VM - Strategic Foresight [not so] Starter Pack After some requests about Futures Studies and Foresight, I assembled the Strategic Foresight “Avengers” in this [not so] Starter Pack, for anyone interested in the subject. But if you have no idea what Strategic Foresight is. Don't worry. Read the first article from Amy Webb for Harvard Business Review and you will understand what it is all about and how it can help you! You can get the full PDF by subscribing to my newsletter: 'Back from the Futures’ https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1732151744068-QL0XKU71A2EEYC0OVN53/SITE+CASES++%281%29.png VM - Back from the Futures — Newsletter Foresight + Strategy 4 Your Personal and Professional Life, packed in a bi-weekly infotaining newsletter. If you enjoy 80's nostalgia, time-traveling, and some critical futures analysis this is for you. Subscribe and get my 'Strategic Foresight Starter's Pack’ https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666117293-2MGQD3QQ3OD3PZRP7T9Z/3+copy.png VM - FARSIGHTS — Futures scenarios exploration Short futures speculation on a specific theme, in this case — Virtual Reality [VR] — its Future implications and applications. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666114947-85Y4FT8YP1DFDIY38XHU/2+copy.png VM - FARSIGHTS — Futures scenarios exploration A Future Artifact, created to extrapolate the addictive potential of VR and its development alluding to cigarette warning ads. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586691728-EGFI3D88DUNZH60N2POW/46+copy.png VM - Future vision for the strategic development of a Design consultancy A visualization of Future vision and its strategic development to align key stakeholders, creating consensus to further develop a roadmap to implement it. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550754289-EXY6FK88A69SXPTSOAQX/8.png VM - Moderator at the Ethical Assembly I was invited to moderate the ‘Circular Economy in Action: Innovations Across Industries’ panel at the Ethical Assembly—The Climate and Social Justice Summit. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550760958-H9DI4FZ28U5KTSIMKNW5/9.png VM - Moderator at the Ethical Assembly I was invited to moderate the ‘Circular Economy in Action: Innovations Across Industries’ panel at the Ethical Assembly—The Climate and Social Justice Summit. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731584115792-X8YVLN5YYGRUX7S28FAO/4.png VM - Speaker at the Seeds and Chips — The Global Food Summit https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731584121290-8N6VPBSZ75YM6OXZOII0/5.png VM - Speaker at the Seeds and Chips — The Global Food Summit https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667238093-QC12Z1812N6TWKYN1O3M/2.png VM - Faculty of the 'Method Gym' at the Master of Strategic Design of the Politecnico di Milano A week-long immersive workshop on a dedicated and inspirational location, the Combo Milan, a refurbished historical house on the Navigli, MIlan’s Bohemian neighborhood. The intensive work week was divided in 5 phases with an Introduction, Tools and Theory, Debrief, Design Marathon and Personal Branding. Faculty ACADEMIC COORDINATOR · Massimo Randone TUTORS · Margherita Paleari and Victor Mascarenhas PERSONAL BRANDING · Stefano Bianchini https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667243616-D5OFCL7IW8KS6HHFJEAK/6.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667246404-VHJM8EDMPM1D00IEOWF9/3.png VM - Faculty of the 'Method Gym' at the Master of Strategic Design of the Politecnico di Milano A week-long immersive workshop on a dedicated and inspirational location, the Combo Milan, a refurbished historical house on the Navigli, MIlan’s Bohemian neighborhood. The intensive work week was divided in 5 phases with an Introduction, Tools and Theory, Debrief, Design Marathon and Personal Branding. Faculty ACADEMIC COORDINATOR · Massimo Randone TUTORS · Margherita Paleari and Victor Mascarenhas PERSONAL BRANDING · Stefano Bianchini https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550746679-BHKFEOI67KUDEHYB1P4N/6.png VM - Sirap and Esselunga Workshop at the Master of Strategic Design Bridging the gap between Companies and Academia, as Product Innovation Manager of the Sirap group we partnered with Politecnico to develop a workshop together with one of our main clients, and the most renowned retail in Italy, Esselunga. Watch the full clip here Faculty ACADEMIC COORDINATOR · Massimo Randone COMPANY COORDINATOR · Victor Mascarenhas TUTORS · Margherita Paleari, Fabrizio Scribanos and Stefano Villella https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550751186-7HUTDM7JYLKLO02RS0VH/7.png VM - Sirap and Esselunga Workshop at the Master of Strategic Design Bridging the gap between Companies and Academia, as Product Innovation Manager of the Sirap group we partnered with Politecnico to develop a workshop together with one of our main clients, and the most renowned retail in Italy, Esselunga. Watch the full clip here Faculty ACADEMIC COORDINATOR · Massimo Randone COMPANY COORDINATOR · Victor Mascarenhas TUTORS · Margherita Paleari, Fabrizio Scribanos and Stefano Villella https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550761112-UZ28WN9LUT80893EMIML/10.png VM - LET'S [ROC] → The Regenerative Organization Canvas Webinar The Regenerative Organization Canvas' first gathering! A walkthrough the canvas to explore Regeneration possibilities, challenges, and case studies. Keynote 'LET'S [ROC]' Mini [ROC] Workshop Interactive Q&A session Let's [ROC] event link https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597155281-TKW5VJO7449VIS5YR2PB/36.png VM - Ecookies Award-winning and internationally published eco design innovation. Created in 2008 and published in 2010 when it went viral after being featured at Yanko Design. It received two IDEA Awards. Published globally by Japanese publisher, viction:ary and exhibited by the Mart—Museo di arte moderna e contemporanea di Trento e Rovereto in Italy. Designed with Rodrigo Maia—2008-2010 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597172697-Y7JQEWKOG76MUD5M9NVO/41.png VM - The Menos1Lixo Cup Designed and developed for a movement in Brazil called Menos1Lixo—translating to Less1Trash—to eliminate disposable cups by creating a reusable and practical alternative. It is a piece of locally produced functional Ecodesign. Following Bolei's principles it was designed for disassembly, and from there, it became widespread all over Brazil, saving more than a billion disposable cups in almost 10 years. Design Director and Founder at Bolei — 2015 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667967335-6M6S2JJEFHDI5ECLB45W/32.png VM - Design Sprints Design sprints realized for different companies in Brazil, in the Agribusiness, Ecosystems, and Tech sectors, to create innovations and digital products. Design Manager at the Echos Desirable Futures Lab / 2022 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667608417-KXAU5XT4NO59641EVJHM/15.png VM - Ecodesign Guidelines for an European group Definition of Ecodesign guidelines for plastic food packaging, beyond European standards and its implementation for all technical offices in the pan-European group. Product Innovation Manager at the Sirap Group / 2019 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1732152913118-F1QH8AXZMF2PB5X5NJ6V/SITE+CASES++%282%29.png VM - Fully Compostable Packaging The MQ Bio was the first range of compostable products we launched as a group. Later developing a whole line of products, including produced and commercialized products. Product Innovation Manager at the Sirap Group / 2018 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597168450-X39VOHOX53G1B7YH3B5M/46.png VM - PlampZ Made 100% cotton paper and reforested pine wood, laser cut and fit together without glue or screws for easy assembly or disassembly. Flat-packed and [mostly] biodegradable. Design Director and Founder at Bolei — 2015 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667611702-36SXV1IYYPBYGJSKJFNL/34.png VM - Meal 8—Futures-Driven Innovation A designed created originally for a scenario of the future of food consumption in 2050—As part of a workshop with the Strategic Design Master of the Politecnico di Milano. The concept was taken to the industry, further developed, patented, awarded, and published at the ADI Design Index 2018 Product Innovation Manager at the Sirap Group / 2017-2018 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597164503-CIYLMUXQJENWBP51X8R0/43.png VM - Badalna—Branding and Pop-Up Badalna was a crowdfunding startup initiative set to rethink fashion creating sustainable and responsible products and its supply chain. Designed with Adela Ordonez / 2016 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667611021-CKW01948OV7JG0DDZI9T/14.png VM - KIOSK OI · Democratizing a Telecom Experience A Flag Ship experience democratized! Bringing all Oi Telecom’s portfolio, usually present in a whole store, to fit in a 10m² and 6m² kiosks. Fulfilling all requirements of exhibition, affordability, accessibility, and modularity. Allowing changes between closed and interactive display cabinets while making the Kiosk stand out even in a chaotic shopping environment (malls, fairs, and events). Accessibility requirements following ergonomy principles allow anyone to have a complete experience of the brand within the Kiosk. I followed the production together with a supplier in the South of the country to guarantee we’d have the durability and quality needed while keeping it on a tight budget. This way the project could reach all corners of Brazil. Due to its strategic reasoning, the Oi kiosk was featured at the Fuori Salone in Milan during the Design Week ‘14, and was recognized with an IDEA Brasil Award. Strategist and Product Designer at Crama Design Estratégico / 2013 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667610021-5GBR1LUJI9JZ7RZ4PZXY/13.png VM - KIOSK OI · Research to Democratize a Telecom Experience A Flag Ship experience democratized! Extensive ethnographic research was key to understanding and fix usability problems rather than to define the project’s main insight, the customer's flow. Designed to take advantage of the natural flow of customers inside shopping malls, exploiting the corners and frontal faces as main attraction points. One curious aspect of the process of this project was that each designer involved got to create their own concept, each one defending their own Kiosk to the client and my version, rooted deeply in the observation of the real relationship people have with it. From inside and outside, made mine the one chosen by the client. Strategist and Product Designer at Crama Design Estratégico / 2013 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1722540665252-QOFIACKW6SIK4S14K3AT/SITE_COVER_BG.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1730983923530-VC1D3Z75LFWRCFDI6OCH/victormarreco_Marty_McFly_charging_Red_Delorean_Back_to_the_Fut_32e7f72e-2466-46d3-a7c6-5f7788b6b397.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1730990056534-733NHT8WV4A1F0JKB7AE/Future-82_Victor%2BLopes%2BMascarenhas%2B%28Sirap%2BGroup%29.jpg VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1730990212787-F8N39VJQOFE7GYXZQ7FA/ROC+Free_Book.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731079981436-TDD3HH4Y8G8NTL80WQMW/Screen+Shot+2024-11-08+at+15.32.36.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731080971008-Q78VY7G46IBH1IL3D8G7/Screen+Shot+2024-11-08+at+15.32.36.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731264265538-JT2XCSDX1Y0JUVHABJTW/Screen+Shot+2024-11-08+at+15.32.36.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731278247756-77768L5YI6Q48CG2LNZO/Screen+Shot+2024-11-08+at+15.32.36.png VM https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731282168783-6E0LJCQ0H0I1N42P3HD0/Screen+Shot+2024-11-10+at+23.42.27.png VM http://www.victormascarenhas.com/wstraining daily 0.75 2024-11-15 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731585093319-6BXW89FK3KYQWM7DPH78/6.png WORKSHOPS & TRAINING https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731585093319-6BXW89FK3KYQWM7DPH78/6.png WORKSHOPS & TRAINING https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731528579197-X6HD5P7MGLOFE1NFFRV6/IMG_3391.JPG WORKSHOPS & TRAINING https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731585083329-248TFH0WY9IPFAHWCL5H/1.png WORKSHOPS & TRAINING https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731585085186-NO0AIOBURHPB05B8DXOP/2.png WORKSHOPS & TRAINING https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731585093606-S2VQPJ329624UWI5TY3G/3.png WORKSHOPS & TRAINING http://www.victormascarenhas.com/talkstraining daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550754289-EXY6FK88A69SXPTSOAQX/8.png TALKS & TRAINING - Moderator at the Ethical Assembly I was invited to moderate the ‘Circular Economy in Action: Innovations Across Industries’ panel at the Ethical Assembly—The Climate and Social Justice Summit. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550754289-EXY6FK88A69SXPTSOAQX/8.png TALKS & TRAINING - Moderator at the Ethical Assembly I was invited to moderate the ‘Circular Economy in Action: Innovations Across Industries’ panel at the Ethical Assembly—The Climate and Social Justice Summit. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550760958-H9DI4FZ28U5KTSIMKNW5/9.png TALKS & TRAINING - Moderator at the Ethical Assembly I was invited to moderate the ‘Circular Economy in Action: Innovations Across Industries’ panel at the Ethical Assembly—The Climate and Social Justice Summit. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731584115792-X8YVLN5YYGRUX7S28FAO/4.png TALKS & TRAINING - Speaker at the Seeds and Chips — The Global Food Summit https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731584121290-8N6VPBSZ75YM6OXZOII0/5.png TALKS & TRAINING - Speaker at the Seeds and Chips — The Global Food Summit https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550740801-NGZ6FBAOHTXWY1ABZ4XA/4.png TALKS & TRAINING https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667238093-QC12Z1812N6TWKYN1O3M/2.png TALKS & TRAINING - Faculty of the 'Method Gym' at the Master of Strategic Design of the Politecnico di Milano A week-long immersive workshop on a dedicated and inspirational location, the Combo Milan, a refurbished historical house on the Navigli, MIlan’s Bohemian neighborhood. The intensive work week was divided in 5 phases with an Introduction, Tools and Theory, Debrief, Design Marathon and Personal Branding. Faculty ACADEMIC COORDINATOR · Massimo Randone TUTORS · Margherita Paleari and Victor Mascarenhas PERSONAL BRANDING · Stefano Bianchini https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667243616-D5OFCL7IW8KS6HHFJEAK/6.png TALKS & TRAINING https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667246404-VHJM8EDMPM1D00IEOWF9/3.png TALKS & TRAINING - Faculty of the 'Method Gym' at the Master of Strategic Design of the Politecnico di Milano A week-long immersive workshop on a dedicated and inspirational location, the Combo Milan, a refurbished historical house on the Navigli, MIlan’s Bohemian neighborhood. The intensive work week was divided in 5 phases with an Introduction, Tools and Theory, Debrief, Design Marathon and Personal Branding. Faculty ACADEMIC COORDINATOR · Massimo Randone TUTORS · Margherita Paleari and Victor Mascarenhas PERSONAL BRANDING · Stefano Bianchini https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550746679-BHKFEOI67KUDEHYB1P4N/6.png TALKS & TRAINING - Sirap and Esselunga Workshop at the Master of Strategic Design Bridging the gap between Companies and Academia, as Product Innovation Manager of the Sirap group we partnered with Politecnico to develop a workshop together with one of our main clients, and the most renowned retail in Italy, Esselunga. Watch the full clip here Faculty ACADEMIC COORDINATOR · Massimo Randone COMPANY COORDINATOR · Victor Mascarenhas TUTORS · Margherita Paleari, Fabrizio Scribanos and Stefano Villella https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550751186-7HUTDM7JYLKLO02RS0VH/7.png TALKS & TRAINING - Sirap and Esselunga Workshop at the Master of Strategic Design Bridging the gap between Companies and Academia, as Product Innovation Manager of the Sirap group we partnered with Politecnico to develop a workshop together with one of our main clients, and the most renowned retail in Italy, Esselunga. Watch the full clip here Faculty ACADEMIC COORDINATOR · Massimo Randone COMPANY COORDINATOR · Victor Mascarenhas TUTORS · Margherita Paleari, Fabrizio Scribanos and Stefano Villella https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731550761112-UZ28WN9LUT80893EMIML/10.png TALKS & TRAINING - LET'S [ROC] → The Regenerative Organization Canvas Webinar The Regenerative Organization Canvas' first gathering! A walkthrough the canvas to explore Regeneration possibilities, challenges, and case studies. Keynote 'LET'S [ROC]' Mini [ROC] Workshop Interactive Q&A session Let's [ROC] event link http://www.victormascarenhas.com/strategicforesight daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586744779-00SU0PJUK4WXAZZABEZB/33.png STRATEGIC FORESIGHT - Strategic Foresight Sprint for Boldº a design company A Strategic Foresight fast-track for SMEs to help them look into the future to act today, by collaborating in creating and refining strategies based on future scenarios. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586744779-00SU0PJUK4WXAZZABEZB/33.png STRATEGIC FORESIGHT - Strategic Foresight Sprint for Boldº a design company A Strategic Foresight fast-track for SMEs to help them look into the future to act today, by collaborating in creating and refining strategies based on future scenarios. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586776724-ZOBIVXFJ79QZB6Q393MT/22.png STRATEGIC FORESIGHT - Futures Mapping for the LATAM Health, Nutrition and Care sectors Mapping and exploration of desirable futures for Health, Nutrition and Care in LATAM, to align and define a strategic roadmap to transform the preferred future vision into reality. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586679101-Y1F2FQJNP76L8BT7FGQP/45.png STRATEGIC FORESIGHT https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666265521-YFQZOPDKMEWRSDE9WYWC/1.png STRATEGIC FORESIGHT - DYF — Personal Foresight Program A personal process that uses Futures Studies and Design Thinking methods and more, to deep dive in yourself, to look ahead and create your futures strategy. A tested process to help anyone use Strategic Foresight to overcome uncertainty and paralysis by analysis. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586785217-GAQB1TKDCP83QY4N87OD/25.png STRATEGIC FORESIGHT - Futures-driven scientific collaboration The challenge was to facilitate the collaboration between two research institutions, Rothamsted [UK] and Embrapa [Brazil], by creating future visions for this collaborations, integrating teams and developing a roadmap for each future research. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586779023-G4QJT5N5ND6COPEPX6L6/24.png STRATEGIC FORESIGHT - Futures-driven scientific collaboration The process was made in two moments. The first as an online workshop and interactive virtual board to kick-off the collaboration and integrate the teams. Followed by an in-person immersive experience includin a visit to Embrapa Meio Ambiente and Futuring workshop. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1732149959361-EOBO9DFCJ9SUZQNRBY8I/45.png STRATEGIC FORESIGHT - Strategic Foresight [not so] Starter Pack After some requests about Futures Studies and Foresight, I assembled the Strategic Foresight “Avengers” in this [not so] Starter Pack, for anyone interested in the subject. But if you have no idea what Strategic Foresight is. Don't worry. Read the first article from Amy Webb for Harvard Business Review and you will understand what it is all about and how it can help you! You can get the full PDF by subscribing to my newsletter: 'Back from the Futures’ https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1732151744068-QL0XKU71A2EEYC0OVN53/SITE+CASES++%281%29.png STRATEGIC FORESIGHT - Back from the Futures — Newsletter Foresight + Strategy 4 Your Personal and Professional Life, packed in a bi-weekly infotaining newsletter. If you enjoy 80's nostalgia, time-traveling, and some critical futures analysis this is for you. Subscribe and get my 'Strategic Foresight Starter's Pack’ https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666117293-2MGQD3QQ3OD3PZRP7T9Z/3+copy.png STRATEGIC FORESIGHT - FARSIGHTS — Futures scenarios exploration Short futures speculation on a specific theme, in this case — Virtual Reality [VR] — its Future implications and applications. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666114947-85Y4FT8YP1DFDIY38XHU/2+copy.png STRATEGIC FORESIGHT - FARSIGHTS — Futures scenarios exploration A Future Artifact, created to extrapolate the addictive potential of VR and its development alluding to cigarette warning ads. https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731586691728-EGFI3D88DUNZH60N2POW/46+copy.png STRATEGIC FORESIGHT - Future vision for the strategic development of a Design consultancy A visualization of Future vision and its strategic development to align key stakeholders, creating consensus to further develop a roadmap to implement it. http://www.victormascarenhas.com/strategy daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666004182-AEFK76V3F8XOURWYMAO6/20.png STRATEGY - Innovation Track for S&P 500 Company Capability building for the Innovation team and Journey mapping of the company’s services and products. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666004182-AEFK76V3F8XOURWYMAO6/20.png STRATEGY - Innovation Track for S&P 500 Company Capability building for the Innovation team and Journey mapping of the company’s services and products. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665394943-6AQ55WLA609LNW5JTRTX/37.png STRATEGY - The Google News Initiative Startups Lab Brazil '22 Coordination of the GNI Startups Lab acceleration program, from selection criteria to the final report. The program was inclusively tailored to support 16 independent news startups from every Brazilian region to deliver measured business results and mindset growth. Design Manager at the Echos Desirable Futures Lab / 2022 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665399546-49H1RHDBRM7TJTOA0OB1/39.png STRATEGY - The Google News Initiative Startups Lab Brazil '22 Coordination of the GNI Startups Lab acceleration program, from selection criteria to the final report. The program was inclusively tailored to support 16 independent news startups from every Brazilian region to deliver measured business results and mindset growth. Design Manager at the Echos Desirable Futures Lab / 2022 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665481234-45PZRCHY7M5827ZJXI3C/19.png STRATEGY - Design and Innovation Maturity Research and Assesment A spin-off from the initial assessments done for the GNI Startups Lab. We further delved into the research to understand the relationship between Design and Innovation maturity, after seeing overlaps an confuison in the subject. Which led to the development of an assessment tool to measure the maturity level of Design and Innovation for individuals and teams. The assessment became a standard procedure on our projects to deliver a comprehensive display of the evolution of the teams involved, before and after our projects or in-company training. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665601499-C6U3EHOG2BIY4T6ID6TK/23.png STRATEGY - Innovation Framework Co-creation for a Pharmaceutical Company A combination of in-company training, research, and sprints to prototype the company's Innovation Framework. Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594123878-KNDXQIS4KI21G3AQWKUD/27.png STRATEGY https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594215121-G1RYSVOD1HBT5LERL7R0/29.png STRATEGY - Ocean's — Ocean Bound Packaging 82% of the total leakage of plastic waste entering the oceans comes from Asia.—Ocean-Bound plastic is all mismanaged plastic waste generated in areas near the coasts, which is bound to end up in the ocean. To tackle this issue I realized an extensive Green Procurement and partner with a supplier that could provide us with ethically sourced Ocean Bound flakes with guaranteed full traceability. Having such a strong message the product needed to communicate it across borders, languages, and cultures. That was the premiss for the Ocean’s brand and naming, followed by its translation into shape. The design of the packaging mimics the sea surface with wavelike curves, communicating its history without words. Everything was tied together with a commercial strategy for key clients. The project was recognized by the Italian Confindustria award for Best Performer of the Circular Economy. Product Innovation Manager at the Sirap Group / 2020 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731665726943-9YWUB2ITR87PFF7A22SW/SITE+CASES+.png STRATEGY - Lab Management and Internal Collaboration As Design Manager of Echos Desirable Futures Lab, I was responsible for the Brazil's operation and organization. In doing so, I fostered collaboration, creating processes with our Design ops, the commercial and marketing strategy with sales and marketing teams, and the hiring and setup of a fully remote team to deliver successful projects. I also bridged a long time gap between the Lab and School operations, optimizing both, through integration and latent synergies. Design Manager at the Echos Desirable Futures Lab / 2022-2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731666005530-NL3DE4HA2KRPOD7U11FW/SITE+CASES++copy.png STRATEGY - Strategy Workshops Promote improvements for the portfolio of solutions aligned with the company's strategy, distribution channels, customer profile, and competitors' positioning Design Manager at the Echos Desirable Futures Lab / 2023 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667389821-0C3DRXBSMSAGEA1K6H61/17.png STRATEGY - Digital Transformation Benchmark From a qualitative perspective, established through a partnership with 14 companies in different sectors - retail, technology, health, finance - and with Brazilian pharmaceutical industries - we sought to understand the digital transformation and the good practices developed so far in the National context. The result was a full report shared with the participants of the study plus a specific report for the client with an internal analysis and recommendations. Design Manager at the Echos Desirable Futures Lab / 2022 http://www.victormascarenhas.com/collaborationprocesses daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594650847-JL7C450NEVG79PZM9NKO/37.png COLLABORATION & PROCESSES https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594650847-JL7C450NEVG79PZM9NKO/37.png COLLABORATION & PROCESSES https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594654230-DJ7VMJUNDSZINW60445W/39.png COLLABORATION & PROCESSES https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731595646509-AIJ4SFA8G9OCOZD0Z267/SITE+CASES+.png COLLABORATION & PROCESSES https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594633676-966LCPR3ZIWBC9SJGLJ9/31.png COLLABORATION & PROCESSES https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594863921-DG7H4KI1OKVL9JTJF9I9/15.png COLLABORATION & PROCESSES https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731594864187-BK526914PCXLLH3Z1QR6/16.png COLLABORATION & PROCESSES http://www.victormascarenhas.com/designdriveninnovation daily 0.75 2024-11-15 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731596186283-RDKWVBLLLOEZE0EB4CYX/23.png DESIGN-DRIVEN-INNOVATION https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731596186283-RDKWVBLLLOEZE0EB4CYX/23.png DESIGN-DRIVEN-INNOVATION https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731596889033-06BAGAGYEHNUZLREPIDA/32.png DESIGN-DRIVEN-INNOVATION https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597431215-8TN2A3J6E9B83S5RLJXC/20.png DESIGN-DRIVEN-INNOVATION https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731596910101-YRUKGVUEP8BSPEX7A45U/14.png DESIGN-DRIVEN-INNOVATION https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597021217-KL9Z40DHB89N8AJ6N45S/SITE+CASES++copy.png DESIGN-DRIVEN-INNOVATION https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731596158784-3VKFXGJXBEIH3V0P9F7M/21.png DESIGN-DRIVEN-INNOVATION http://www.victormascarenhas.com/design daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597155281-TKW5VJO7449VIS5YR2PB/36.png DESIGN - Ecookies Award-winning and internationally published eco design innovation. Created in 2008 and published in 2010 when it went viral after being featured at Yanko Design. It received two IDEA Awards. Published globally by Japanese publisher, viction:ary and exhibited by the Mart—Museo di arte moderna e contemporanea di Trento e Rovereto in Italy. Designed with Rodrigo Maia—2008-2010 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597155281-TKW5VJO7449VIS5YR2PB/36.png DESIGN - Ecookies Award-winning and internationally published eco design innovation. Created in 2008 and published in 2010 when it went viral after being featured at Yanko Design. It received two IDEA Awards. Published globally by Japanese publisher, viction:ary and exhibited by the Mart—Museo di arte moderna e contemporanea di Trento e Rovereto in Italy. Designed with Rodrigo Maia—2008-2010 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597172697-Y7JQEWKOG76MUD5M9NVO/41.png DESIGN - The Menos1Lixo Cup Designed and developed for a movement in Brazil called Menos1Lixo—translating to Less1Trash—to eliminate disposable cups by creating a reusable and practical alternative. It is a piece of locally produced functional Ecodesign. Following Bolei's principles it was designed for disassembly, and from there, it became widespread all over Brazil, saving more than a billion disposable cups in almost 10 years. Design Director and Founder at Bolei — 2015 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667967335-6M6S2JJEFHDI5ECLB45W/32.png DESIGN - Design Sprints Design sprints realized for different companies in Brazil, in the Agribusiness, Ecosystems, and Tech sectors, to create innovations and digital products. Design Manager at the Echos Desirable Futures Lab / 2022 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667608417-KXAU5XT4NO59641EVJHM/15.png DESIGN - Ecodesign Guidelines for an European group Definition of Ecodesign guidelines for plastic food packaging, beyond European standards and its implementation for all technical offices in the pan-European group. Product Innovation Manager at the Sirap Group / 2019 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1732152913118-F1QH8AXZMF2PB5X5NJ6V/SITE+CASES++%282%29.png DESIGN - Fully Compostable Packaging The MQ Bio was the first range of compostable products we launched as a group. Later developing a whole line of products, including produced and commercialized products. Product Innovation Manager at the Sirap Group / 2018 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597168450-X39VOHOX53G1B7YH3B5M/46.png DESIGN - PlampZ Made 100% cotton paper and reforested pine wood, laser cut and fit together without glue or screws for easy assembly or disassembly. Flat-packed and [mostly] biodegradable. Design Director and Founder at Bolei — 2015 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667611702-36SXV1IYYPBYGJSKJFNL/34.png DESIGN - Meal 8—Futures-Driven Innovation A designed created originally for a scenario of the future of food consumption in 2050—As part of a workshop with the Strategic Design Master of the Politecnico di Milano. The concept was taken to the industry, further developed, patented, awarded, and published at the ADI Design Index 2018 Product Innovation Manager at the Sirap Group / 2017-2018 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731597164503-CIYLMUXQJENWBP51X8R0/43.png DESIGN - Badalna—Branding and Pop-Up Badalna was a crowdfunding startup initiative set to rethink fashion creating sustainable and responsible products and its supply chain. Designed with Adela Ordonez / 2016 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667611021-CKW01948OV7JG0DDZI9T/14.png DESIGN - KIOSK OI · Democratizing a Telecom Experience A Flag Ship experience democratized! Bringing all Oi Telecom’s portfolio, usually present in a whole store, to fit in a 10m² and 6m² kiosks. Fulfilling all requirements of exhibition, affordability, accessibility, and modularity. Allowing changes between closed and interactive display cabinets while making the Kiosk stand out even in a chaotic shopping environment (malls, fairs, and events). Accessibility requirements following ergonomy principles allow anyone to have a complete experience of the brand within the Kiosk. I followed the production together with a supplier in the South of the country to guarantee we’d have the durability and quality needed while keeping it on a tight budget. This way the project could reach all corners of Brazil. Due to its strategic reasoning, the Oi kiosk was featured at the Fuori Salone in Milan during the Design Week ‘14, and was recognized with an IDEA Brasil Award. Strategist and Product Designer at Crama Design Estratégico / 2013 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731667610021-5GBR1LUJI9JZ7RZ4PZXY/13.png DESIGN - KIOSK OI · Research to Democratize a Telecom Experience A Flag Ship experience democratized! Extensive ethnographic research was key to understanding and fix usability problems rather than to define the project’s main insight, the customer's flow. Designed to take advantage of the natural flow of customers inside shopping malls, exploiting the corners and frontal faces as main attraction points. One curious aspect of the process of this project was that each designer involved got to create their own concept, each one defending their own Kiosk to the client and my version, rooted deeply in the observation of the real relationship people have with it. From inside and outside, made mine the one chosen by the client. Strategist and Product Designer at Crama Design Estratégico / 2013 http://www.victormascarenhas.com/design-your-future daily 0.75 2024-11-15 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731599879410-YYJCBRH3OUAUU95E0WY8/1.png DESIGN YOUR FUTURE https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731599879410-YYJCBRH3OUAUU95E0WY8/1.png DESIGN YOUR FUTURE https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1731599879405-LRWS7FY255P47A6PEH92/2.png DESIGN YOUR FUTURE http://www.victormascarenhas.com/testimonialslider daily 0.75 2025-03-06 http://www.victormascarenhas.com/testimonialslider/2025/3/6/maressa-test-kyyat monthly 0.5 2025-08-12 http://www.victormascarenhas.com/testimonialslider/2024/11/21/testimonial-leo-crcft monthly 0.5 2025-08-12 http://www.victormascarenhas.com/testimonialslider/2025/3/6/test-jota monthly 0.5 2025-03-06 http://www.victormascarenhas.com/testimonialslider/2025/3/6/test-ginevra monthly 0.5 2025-03-06 http://www.victormascarenhas.com/new-cover-page-1 daily 0.75 2024-11-06 http://www.victormascarenhas.com/victor daily 0.75 2023-07-31 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1598992398833-HCVFVLOTCGQD2QJKQ6MG/VICTOR.jpg Victor Catalyst: An event or person that causes great change Something that makes a chemical reaction happen faster without itself being changed https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1598871355206-LEA3ZOS1C73FJUC21IJM/RVBG2305.JPG Victor - Workshops Workshop https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1598871403629-Z8M7G4I4I6WIFVO0K3GG/TRPH6352.JPG Victor https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1598871738092-BSGGMYUNLY1E0YOZHZ2S/bolei_world.gif Victor - Bolei · Sustainable Innovation https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1598871253042-XGX6E77OFUDX2QQUHHZ9/LFPS3054.JPG Victor https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1598871430445-9L40LFH71K0X8MZBYDWJ/RQSW8859.JPG Victor https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599000840097-I9579MJ2O89S7EHSIUE1/if.png Victor - IF Design Award Combine Bag https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599068787729-HVKE27RFD4IDB0PKQ1YB/economia-circolare2i.png Victor - Cofindustria's Best Performer of the Circular Economy https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599068789119-GRE1IVUSU86G2HN4BPEG/seedsandchipslogo2.jpg Victor - Speaker at Seeds and Chips, The Global Food Summit Victor https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599064940116-ETZBA9WPJHIJNG1L3VO5/adi-design-index-logo2.png Victor - ADI Design Index 2018 Project: Meal 8 https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599068919478-6FI1Q0SJI2UCP800UNCZ/6.png Victor - IDEA Brasil Silver - Social Impact Design Clipraia https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599068788922-TB3NND2QIX2HGAW0YUBW/logo2.jpg Victor - Ecookies - Exhibited and Published The Food Project The Shape of Taste Mart, Rovereto https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599068937294-5IKJ6XOEV3V4W8SK93R2/br2.jpg Victor - Green Design Volume 2 by Braun Combine https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599068788542-ECJ0MXO64V69IYS17RBL/idsa-11awards12.png Victor - IDEA Awards Ecookies https://images.squarespace-cdn.com/content/v1/57a1e06ff7e0abf4e6237236/1599068788150-ILE7DU2ONFGQCJMJ4GL4/ideaB.jpg Victor - 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